Insurance and Financial Advice from People You Know and Trust

The Company Brands of David J. Elliott & Associates Incorporated include: Sutherland Elliott Insurance Brokers; Gaiser Elliott Insurance Brokers, and Thames Financial. Our service goal is to give you peace of mind by providing you with all your insurance needs. As experienced Insurance Brokers, we customize insurance solutions to fit your lifestyle and protect your assets. Because we are Brokers representing top Canadian Insurance Companies, we are experienced at shopping the “market” for the right coverage and premium tailored to exceed your individual needs.

Our services are not limited to insuring your life, property, vehicles and business interests. Each of our offices are licensed to provide investment advice to provide a holistic approach to preservation and conservation of wealth -- in one convenient location in every community we serve.


We take the time to get to know you, your family, your business interests and long-term financial goals in a very personal approach. Our services are customized to protect your life, your property and your wealth because your goals and dreams become ours. Together we’ll help make your vision a reality.

Explore our website by product, by location and by the staff who are ready to serve your insurance and estate planning needs in-person, on the telephone, or online.

Our People – Your Team

We think it is important for you to know we live in the communities we serve. And each community has different needs and challenges. Our urban offices in London reflect different dynamics than our offices in Exeter and Grand Bend. There is a very good chance you are a neighbour of one of our office staff members.

In our insurance offices, our advisors are all RIBO trained and licensed. Our Brokers are members of the IBAO Insurance Brokers Association of Ontario and as such abide by a strict code of conduct and ethics -- another way you are assured of top customer care and advice.

Registered Insurance Brokers of Ontario
Insurance Brokers Association of Ontario

Our advisors represent major life insurance and mutual funds companies in Canada providing a wide range of products and access to experts within each company. Our highly experienced advisors are here to assist and advise you taking into account your specific requirements.

View and download the RIBO Fact Sheet.
View and download the RIBO Principles of Conduct.

Insurance Firms Merge


Two London insurance veterans are joining forces. Sutherland Elliott Insurance combines the talents of Jim Sutherland, who has been in the business since 1972, and David Elliott, who started in 1983.
The new merged firm recently held the grand opening of its newly renovated building at 17 York St., just west of Copp’s Buildall. Sutherland said the merger of the two agencies just made sense “It makes us stronger, the volume is better,” he said.
Sutherland used to have an office at Central Ave. and Maitland St. and wanted to stay downtown. The building on York St. is leased from Copp’s and offers plenty of parking.
Sutherland Elliott Insurance has 12 staff and offers a variety of insurance products and retirement planning, including RRSPs and mutual funds.

London Free Press, Business Buzz: Nov. 6
Author of the article:Hank Daniszewski
Publishing date:November 5, 2013

History J.C. Sutherland Insurance Brokers

In 1947 John Crawford Sutherland left being Principal of Thorndale Elementary School. He needed increased income for his family and took the position of Clerk Treasurer for West Nissouri Township and started J.C. Sutherland Insurance to sell insurance in the evenings. He held the position of Clerk/Treasurer until his retirement in 1981. He sold life insurance for North American Life and Home & Automobile insurance for the Dominion of Canada and Zurich Insurance. All 3 companies opened their offices on Saturday mornings so that all the part-time insurance people in London & area could deliver applications, pick-up policies, endorsements and meet with an underwriter.

In 1972 his son James Sutherland joined the insurance business and in 1974 J.C. Sutherland Insurance Brokers was incorporated. As the demands as Clerk/Treasurer had grown, Crawford Sutherland reduced his involvement in the insurance business.

J.C. Sutherland Insurance Brokers went on to purchase Highland Insurance, Graham Milson Insurance and Aaron Richmond Insurance. In 2011 J.C. Sutherland Insurance Brokers and David J. Elliott Insurance Brokers formed Sutherland Elliott Insurance Brokers.


Larry Johns
CLU, Financial Advisor

Larry started his career in the insurance sector with London Life from their Stratford office in September 1979. He was the representative for Exeter and area for 13 years before becoming the Manager of 11 representatives in 1992. With the closure the Stratford office resulting from the Great West Life acquisition of London Life in 1999, along with Ross Long of Thames Insurance incorporated, he started Thames Financial Group in September of that year.

Over the next 10 years Thames Financial Group grew the insurance and financial planning company with the acquisition of many new clients and businesses in South Huron and area. In 2009 Larry bought 100% of Thames Financial Group and partnered with David Elliott of Gaiser Elliott in 2015, where to this day continue to offer custom insurance and financial solutions to their growing clientele.


The roots of Gaiser Kneale go back to 1931, when Herm Hodgson operated the W.H. Hodgson Insurance Agency. Thirty years later, Mel Gaiser joined the firm and it became Hodgson Limited. The next year Jim Kneale became a partner in the firm, and in 1969, Hodgson retired, leaving Gaiser and Kneale as partners. In 1974 the firm was given a new name, Gaiser Kneale Insurance Brokers In., and two years later several offices were opened including one in Grand Bend. In 1979, Jon Gaiser, born and raised in the Exeter area, and who had been working as an insurance adjuster with Dominion of Canada Insurance (Travelers), joined the firm, and in 1998 became the sole principal of Gaiser Kneale. Gaiser has been involved in the insurance business since 1975 doing residential, home, auto, business and farm insurance.

Sutherland Elliott Insurance Brokers in Exeter since 2014, the roots of the business go back to 1947 when Crawford Sutherland got into the insurance industry in the Thorndale area. Over the last few years, president David Elliott has merged the business with Thames Financial, which had been operated by Exeter's Larry Johns since 1999.

Born and raised in Huron County near Whitechurch, David Elliott has been in the business since 1983. He was a district manager for Huron and Perth counties with The Co-operators and is a certified financial planner and chartered insurance professional, with a combination of insurance and management experience.

Gaiser Elliott Insurance Brokers and Thames Financial New Location in Exeter



Jud Bumstead
Account Representative
Manulife Securities Investment Services Inc.

In October of 1995, Jud left the bank sector to establish Jud Bumstead Financial, affiliated with Manulife Financial. After obtaining his RIBO (Registered Insurance Brokers of Ontario) licence he worked as an agent/broker with Gray Insurance Brokers until 2015, at which time the insurance company was sold to Intact.

The following year, in 2016, Jud partnered with David J Elliott to offer all types of conventional and personal insurance. He also brought along Lori Tieman as full time office manager to look after the general insurance while he took care of all investments, life, critical and travel insurance. With decades of experience in banking and all channels of investments, Jud continues to pursue his passion while offering his clients services tailored to their specific requirements.